what is digital marketing

 

Digital marketing:

Digital marketing is the part of marketing which is used to promote their products or services completely in the digital platforms such as search engines, websites, social media, email and mobile apps.

By using this digital platforms many companies can gets the approval of goods and services. Mainly it is used for advertising for the particular target costumers.

In digital marketing we can track the costumers from different places by using Google analytics by that phenomenon it is easy to increase our conversation rate as well.

Digital marketing modules:

·       Search engine optimization (SEO)

·       Search engine marketing (SEM)

·       Social media marketing (SMM)

·       Content marketing

·       Email marketing

·       Conversation rate optimization

·       Web analytics

Search engine optimization:

SEO is refers to gain the free organic traffic on search engines  it is used to rank the website at top by writing perfect content with the help of keywords.

Google is a crawler which keeps the website at the top by depending upon the traffic and dwell time.

Basically SEO is two types

·       ON PAGE SEO

·       OFF PAGE SEO

 

ON PAGE SEO:

In the on page SEO normally 80% of traffic can be gain freely by using right keywords for writing the content. We have to know the phenomenon of keywords on which traffic will generated by the help of on page we can rank our site at the top of the search it is mainly depends upon the

·       Key words

·       Dwell time

·       Site URL

·       Meta title

·       Meta description

·       Xml sitemap

·       Canonical tag

·       Robots.txt

Keywords:

If we want to write a content on any niche keyword research plays a crucial role the best keyword makes your content more comprehensive. The intent of a keyword should be similar and those similar keywords is used in content writing.

Keyword research tools are Google adwords, ubersuggest, wordstream etc.

Dwell time:

The more viewer spend time in the website then there are high chances to rank at the top on the search engines

Site URL:

Mostly URL is based upon niche for example if our niche is about

e-commerce platform then URL should be create similarly

some of the components of URL are

 

·       http

·       https

·       ftp

·       www

and anything we mention before .com, .in, .net, .org and .gov is know as domain

Eg: www.example.com

Example is known as domain

Meta title:

The title of your article is the primary source in SEO based upon the content the title should be written for the writing of title also keyword research should be done

Meta description:

Description is situated right below to the title mostly it is depends upon content and keywords means giving description on your niche

Xml sitemap:

Xml sitemap helps to the crawler to understand the website and tells to the search engines

Canonical tag:

 When multiple urls of same content is present then canonical tag is helps to prevent the duplicate content and shows a master data to the viewer.

<link rel=”conical”href=”url/duplicate page”/> in html

Robot.txt:

It is used to allow and disallow some pages in website to save the crawl budget

For example:

www.example.com/wp-admin

therefore wp-admin is not necessary so we disallow this page bt using robots.txt

 

OFF PAGE SEO:

Mostly 20% of traffic can be generated by using off page SEO .it is used to create a backlinks for particular website which google crawler helps to find the linked website through that traffic is increased the back links are paid and non paid.  

   There are some types of link building are

·       social media engagement

·       social bookmarking

·       guestpost submission

·       image submission

·       article submission

·       question and answer

social media engagement:

It is the platform of social accounts where we can promote (share) our website. platforms like facebook, instagram, pintrest and twitter

Social bookmarking:

Bookmarking helps to the viewer to reach our site through social accounts. The url of our website is placed in the social channels in the bio then whenever viewer came to our social channels then it is easy to open by clicking on that.  

some social bookmarking sites are 

reddit

tumblr

flipboard

diigo ..etc 

Guest post submission:

There are some websites regarding nofollow and dofollow phenomenon we used to find dofollow website and request them for a link through email the guest post submission is based upon the DA and PA

Domain authority and page authority is developed by moz it scores 0-100 ranges we have to check the good score of the website and then request a link to them.

Example:

Type site:write for us on google

Then you will find https://www.resultfirst.com/knowledgecenter/write-for-us/ request them by writing your article to them and they will give you a backlink to your website

  Image submission:

It is same as the guest post submission where we have to submit the image to some websites through that we can increase our traffic in website

Some the best sites are

·       Pinetrest

·       https://imgbb.com/ you can share your website image to them by that traffic will generate

Document sharing:

Convert your article in to the ppt or pdf then publish on the some doc sharing websites

Example

·       Type article submission active forums on Google then you will find https://www.expert-seo-training-institute.in/blog/forum-submission-sites/ this Url which you can share your document

Article submission:

It is the best method for off page SEO we have to sign in the QUORA account and answer their questions and for more information we can promote our website by sharing

SEO auditing is done to know the website performance. points to remember for SEO auditing are

·        Meta title

·        Meta description

·        Google preview ( desktop and mobile version)

·        Hedings  (H1,H2,H3,H4,H5,H6)

·        Key word used

·        Alt attributes

·        Page links ( external and internal links)

·        Robots.txt

·        XML sitemaps

·        Fontsize

·        Plugins

·        Pages (home, About and contact )

SEO AUDIT FOR https://www.findtoptenranks.com/top-10-hospitals-in-india/

Meta title: Top 10 Hospitals in India 2020 {Trusted and Most Reputed}  ( 55- 65 characters)

Meta description: If you have to name all the good hospitals in the list of top 10 hospitals in India, I think the list will be just too big as there are a number of super-specialty and multispecialty hospitals available here.

Change: website is explained about top 10 hospitals so those headings can be used as keywords on description

Keywords used: hospital  timesindia  timesbeds  timesestablished  timeshospitals

Headings:

H1 - Top 10 Hospitals in India

H2 - Other Best Hospitals in India

Robots.txt  is used

Xml site maps is used