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what is digital marketing

  Digital marketing: Digital marketing is the part of marketing which is used to promote their products or services completely in the digital platforms such as search engines, websites, social media, email and mobile apps. By using this digital platforms many companies can gets the approval of goods and services. Mainly it is used for advertising for the particular target costumers. In digital marketing we can track the costumers from different places by using Google analytics by that phenomenon it is easy to increase our conversation rate as well. Digital marketing modules: ·        Search engine optimization (SEO) ·        Search engine marketing (SEM) ·        Social media marketing (SMM) ·        Content marketing ·        Email marketing ·        Conversation rate optimization ·        Web analytics Search engine optimization: SEO is refers to gain the free organic traffic on search engines  it is used to rank the website at top by writing perfect content with the help of keywords